Promotion is the first and the foremost requirement for the growth of any business since it involves communicating the existence of one’s business to the maximum number of people and convincing them to buy the products and services. However, in the new millennium, the most powerful medium for business promotion is the internet since billions of people have access to it and they are the potential audiences to receive communications regarding the product and services. Thus, in this technological era where most of the consumers use the internet to shop, search and socialize, utilizing digital marketing strategies is a must if a person desire’s to reach today’s audience.
Confused as to what does digital marketing mean? No need to worry, the article below would resolve your confusion since it exclusively deals with the meaning, importance and the tools of digital marketing.
What is digital marketing?
Digital marketing is a method to endorse brands and products online and through other digital mediums. All the businesses whether B2B Or B2C have started implementing this as a part of their business strategy in order to grow their online presence and to foster more conversions and sales. This is because digital advertisements allow the company to have more visibility to a much wider audience and results in increasing of exposure in such a way so that more and more people know the brand and are familiar with what it does and can either recall it, recommend it or think about it or later in their time of need.
How does digital marketing help to promote brand awareness?
- Digital marketing helps the business to reach the specific audience which a business is trying to reach through the internet and other digital avenues.
- Internet playing a significant role in how today’s consumer makes purchasing decisions, digital marketing makes it imperative for the business to not only be present online but to boost visibility as much as possible.
Tools of digital marketing to promote business
- 1. Build your website
A website is the first milestone in an organization’s digital marketing journey since the entire marketing project revolves around a website. A website plays a crucial role since it gives basic information about the company and its products and services and also collects leads of people interested in the services and products. Thus a website is considered as a digital asset of one’s business that enables a business to potentially reach millions of visitors that increases one’s marketing reach which in turn helps to increase the traffic of the site.
- Get a domain name :-
Registering a domain name is the first step in building the website. In case of a new business, one can create an innovative and catchy domain name whereas, in case of a well-established business, one can get its brand name as its domain name depending upon the availability.
- Hosting the website :-
Hosting means creation of server space and an IP address for the website in the World Wide Web since a website requires storage and servers to reside on.
- Creating content and designing the website :-
The success of a website depends upon the content since it results in the users adorning the website. A well written relevant content is necessary for the website’s popularity.
- 2. Developing a responsive website
The rise in the usage of mobile phone for accessing the internet has called for a need of a responsive website. A responsive website is a website that optimizes itself according to the display sizes of a desktop, Smartphone or a tablet and gives a good browsing experience. Thus developing a website specially optimized for mobile usage has evolved to be an important tool for digital marketing.
- 3. Blogging
The best way to position one’s brand as an authority and as a reliable source in the industry is through business blogs since the consumer’s trust blog, making them a powerful platform for building relationships with strangers towards becoming potential customers and eventual customers. Blogging also gives the business ample content to share with the audience on other marketing channels.
- 4. Search Engine Optimization
More than 10 times traffic is whopped on the shopping sites by the search engines than social media thus incorporation of sound SEO practices to the content strategy positively impacts one’s ranking on the search pages. Optimizing the website and blog content for SEO helps to attract quality users which opt into the list if they are presented with an opportunity and also plays a vital role towards increasing visibility, growing the list and improving the bottom line.
- 5. Social Promotion
Promoting one’s business and increasing awareness on social media is an ideal digital strategy since, in the age of the internet, people prefer to communicate with businesses on social media. However one should keep in mind that investing bulk efforts on sites that generate the best return is important in order to establish a presence on the major networks.
- 6. Video Marketing
Another way of promoting products through digital marketing is through video marketing since it helps to trust fast. This is because videos have a compelling way of capturing attention and moving viewers to action, it brings authenticity to the content, gives people a chance to experience a brand’s personality and culture.
- 7. Search Engine Marketing
For the growth of the business, search engine marketing is considered as an effective way of attracting traffic on the website since it guarantees that the business’s search engine will be on top whenever the keywords are typed. It uses a pay per click model as per which the search engine charges for the number of times the website is clicked after being displayed in the search results.
- 8. Social Media Marketing
Social media marketing via different social media platforms such as Facebook, Twitter has the capacity of attracting a lot of traffic. Thus it considered as an effective tool of digital marketing since it gives a lot of analytics on the effectiveness on the advertising campaigns, conversion rates etc.
The advent of the internet as a medium to advertise and promote the products coupled with an exponential increase of smart phones has thus enabled digital marketing to act as a way to approach the target audience, increase visibility and attract ideal customers to the content.