{"id":1774,"date":"2026-10-01T10:46:17","date_gmt":"2026-10-01T10:46:17","guid":{"rendered":"https:\/\/www.digitalupward.com\/blog\/?p=1774"},"modified":"2026-10-01T11:45:31","modified_gmt":"2026-10-01T11:45:31","slug":"what-is-multimodal-in-google-search-console-a-simple-explanation","status":"publish","type":"post","link":"https:\/\/www.digitalupward.com\/blog\/what-is-multimodal-in-google-search-console-a-simple-explanation\/","title":{"rendered":"What Is &#8220;Multimodal&#8221; in Google Search Console? A Simple Explanation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Not every search starts with typed words. Someone can point a phone at a sofa, circle a sneaker on a screen, or drop a screenshot into Google. Until now, Search Console had no clear way to show this traffic. Google changed that on 24 September 2026 by adding a multimodal option to the Performance report.\u00a0<\/span><\/p>\n<h2>The Short Answer<\/h2>\n<p><span style=\"font-weight: 400;\">Multimodal is a search type within Search Console&#8217;s Web filter. It tracks online results generated from a search that used an image, photo, or screenshot. Searches that only use text remain in the Text-based view. According to Google, this image-led activity was never counted in the report before\u00a0<\/span><\/p>\n<h2>Which Searches Does It Capture?<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Lens \u2014 Search the world through your camera<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Circle to Search on Android<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image uploads to Google Search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image search from Chrome right click &#8220;Search this image&#8221;\u00a0<\/span><\/li>\n<\/ul>\n<h3>How to Find the Multimodal Filter<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open Search Console and choose your property.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Performance \u2192 Search results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click the Search type filter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under Web, pick Multimodal.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If that option doesn&#8217;t exist, don&#8217;t stress. It&#8217;s a global rollout, but it&#8217;ll happen slowly and only show if your site gets relevant image-based traffic.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1780\" src=\"https:\/\/www.digitalupward.com\/blog\/wp-content\/uploads\/2026\/10\/Google-Search-Console-300x200.webp\" alt=\"Google Search Console\" width=\"737\" height=\"491\" srcset=\"https:\/\/www.digitalupward.com\/blog\/wp-content\/uploads\/2026\/10\/Google-Search-Console-300x200.webp 300w, https:\/\/www.digitalupward.com\/blog\/wp-content\/uploads\/2026\/10\/Google-Search-Console-1024x683.webp 1024w, https:\/\/www.digitalupward.com\/blog\/wp-content\/uploads\/2026\/10\/Google-Search-Console-768x512.webp 768w, https:\/\/www.digitalupward.com\/blog\/wp-content\/uploads\/2026\/10\/Google-Search-Console.webp 1536w\" sizes=\"auto, (max-width: 737px) 100vw, 737px\" \/><\/p>\n<h2>What the Report Shows, and What It Hides<\/h2>\n<p><span style=\"font-weight: 400;\">Clicks, impressions, CTR, average position, pages, countries as well as devices and dates are visible. You can also export the data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The one thing that you can&#8217;t see is the query. Google doesn&#8217;t provide query data for this search type, so the Queries tab isn&#8217;t available in this traffic. For now, the question shifts from \u201cwhich keyword?\u201d to \u201cwhich page?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two details worth knowing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is UI-first. There are reports the Search Analytics API isn&#8217;t listing a multimodal search type yet so export button is useful.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Also found in the Generative AI report. Multimodal reporting is not confined to just the standard Search results view.<\/span><\/li>\n<\/ul>\n<h2>Multimodal vs The Image Search Type<\/h2>\n<p><span style=\"font-weight: 400;\">People often mix these up. The image search type includes visits from Google Images. Multimodal describes how the search started: an image was part of the input. A shopper could take a photo to land on a product page in regular web results and that visit is part of multimodal, not Image. Have both views open, as they answer a different question.<\/span><\/p>\n<h2>Why Online Stores Should Care<\/h2>\n<p><span style=\"font-weight: 400;\">Visual search suits shopping well, products, fashion, furniture, food and travel. Someone sees a lamp at a caf\u00e9 and can locate your product page in moments. Lens now handles more than 25 billion queries a month, according to Google, so this behavior is already mainstream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new report includes what product and category pages are discovered visually when you run a store. A specialist <\/span><a href=\"https:\/\/www.digitalupward.com\/ecommerce-seo-services\"><span style=\"font-weight: 400;\">ecommerce seo agency<\/span><\/a><span style=\"font-weight: 400;\"> can turn that into a plan. Protect the winners, fix the near-misses, and copy the patterns that work.<\/span><\/p>\n<h2>Simple Ways to Get Ready<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Use sharp, original images.<\/strong> With clear product photographs from multiple angles, it makes it easier for Google to identify what the image is of.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Use filenames and alt text that make sense.<\/strong> Use simple text to explain the item.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Surround images with context.<\/strong> Nearby add text material, size, use and price<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Add structured data.<\/strong> Product markup helps eligible pages surface richer product details.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Keep pages fast and mobile-friendly.<\/strong> Image search is done mainly on phones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Set a baseline now<\/strong>. Export your multimodal numbers now so you can measure growth later.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Compare against text-based traffic.<\/strong> Identify visual visits, but weak text traffic pages and beef up their copy.<\/span><\/li>\n<\/ul>\n<h2>How Digital Upward Helps Brands Grow in the Age of Visual Search<\/h2>\n<p><span style=\"font-weight: 400;\">Reading a report is easy. Knowing what to do next is harder. Digital Upward is a Delhi-based digital marketing team that follows a simple process: understand, analyze, respond. Starts with one-on-one conversation about your goals. Then it goes on deep research and competitor analysis, and finalizes it in a custom-made plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This works well with multimodal data. As a growing <\/span><a href=\"https:\/\/www.digitalupward.com\/seo-company-in-delhi-ncr\"><span style=\"font-weight: 400;\">seo company in delhi ncr<\/span><\/a><span style=\"font-weight: 400;\">, Digital Upward can identify which pages draw image-based visitors, then optimize them using web design and development, faster mobile pages, &amp; powerful on-page content. For online stores, the team works like a practical ecommerce seo agency, including product pages, category structure and images that Google can read. With your top-selling products then able to be boosted to additional customers through broader solutions like search engine marketing and social media marketing.<\/span><\/p>\n<h2>Final Thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">Multimodal reporting gives you the first official look at how pictures lead people to your site. There are no keywords, but you get pages, devices, and countries to act on. Look up your property today, set a baseline and start optimising the pages that are already appealing to visual searchers.<\/span><\/p>\n<h2>FAQs<\/h2>\n<p><b>Is multimodal the same as Google Images?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> No. Image is a separate search type. Multimodal marks searches that began with an image.<\/span><\/p>\n<p><b>Can I see which keywords brought visitors?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Google doesn&#8217;t provide query data for multimodal traffic.\u00a0<\/span><\/p>\n<p><b>Why can&#8217;t I see the filter?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> It is rolling out gradually, and it needs qualifying traffic on your property.<\/span><\/p>\n<p><b>Where do I find the multimodal report?<br \/>\n<\/b><span style=\"font-weight: 400;\">Go to Performance \u2192 Search results, open the Search type filter, and choose Multimodal under Web. It appears once your site has qualifying traffic.\u00a0<\/span><\/p>\n<p><b>Does it replace text-based reporting?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> No. Use both views together for the full picture.<\/span><\/p>\n<p><b>Is multimodal the same as Google Images traffic?<br \/>\n<\/b><span style=\"font-weight: 400;\">No. The Image search type covers visits from Google Images. Multimodal covers web searches where an image started the search.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not every search starts with typed words. Someone can point a phone at a sofa, circle a sneaker on a screen, or drop a screenshot into Google. Until n <a href=\"https:\/\/www.digitalupward.com\/blog\/what-is-multimodal-in-google-search-console-a-simple-explanation\/\" style=\"color: #0c32c0; font-weight: 509;\" target=\"_blank\">&#8230;Read More <\/a><\/p>\n","protected":false},"author":2,"featured_media":1779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,1],"tags":[],"class_list":["post-1774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-uncategorized","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is &quot;Multimodal&quot; in Google Search Console?<\/title>\n<meta name=\"description\" content=\"Learn what multimodal means in Google Search Console, where to find it, what data it shows, and how to use image-search insights to grow traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is &quot;Multimodal&quot; in Google Search Console?\" \/>\n<meta property=\"og:description\" content=\"Learn what multimodal means in Google Search Console, where to find it, what data it shows, and how to use image-search insights to grow traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalupward.com\/blog\/what-is-multimodal-in-google-search-console-a-simple-explanation\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Upward-Web Design \/Development Company Delhi NCR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalupward\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-01T10:46:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T11:45:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalupward.com\/blog\/wp-content\/uploads\/2026\/10\/Exploring-Multimodal-Search-Console.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alka Gautam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@digitalupward\" \/>\n<meta name=\"twitter:site\" content=\"@digitalupward\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alka Gautam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is \"Multimodal\" in Google Search Console?","description":"Learn what multimodal means in Google Search Console, where to find it, what data it shows, and how to use image-search insights to grow traffic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"What Is \"Multimodal\" in Google Search Console?","og_description":"Learn what multimodal means in Google Search Console, where to find it, what data it shows, and how to use image-search insights to grow traffic.","og_url":"https:\/\/www.digitalupward.com\/blog\/what-is-multimodal-in-google-search-console-a-simple-explanation\/","og_site_name":"Digital Upward-Web Design \/Development Company Delhi NCR","article_publisher":"https:\/\/www.facebook.com\/digitalupward\/","article_published_time":"2026-10-01T10:46:17+00:00","article_modified_time":"2026-10-01T11:45:31+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.digitalupward.com\/blog\/wp-content\/uploads\/2026\/10\/Exploring-Multimodal-Search-Console.webp","type":"image\/webp"}],"author":"Alka Gautam","twitter_card":"summary_large_image","twitter_creator":"@digitalupward","twitter_site":"@digitalupward","twitter_misc":{"Written by":"Alka Gautam","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalupward.com\/blog\/what-is-multimodal-in-google-search-console-a-simple-explanation\/#article","isPartOf":{"@id":"https:\/\/www.digitalupward.com\/blog\/what-is-multimodal-in-google-search-console-a-simple-explanation\/"},"author":{"name":"Alka Gautam","@id":"https:\/\/www.digitalupward.com\/blog\/#\/schema\/person\/a4f21203fe157d9f99905061cff0eb2e"},"headline":"What Is &#8220;Multimodal&#8221; in Google Search Console? 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